NOKIA PRESS RELEASE

NOKIA PRESS RELEASE April 22, 2008 Nokia 5320 XpressMusic – Dynamic design, 3G social entertainment package Featuring a dynamic design with 3G social entertainment capabilities, the Nokia 5320 XpressMusic delivers exceptional music and web 2.0 access. Read more »

Nokia 5320 XpressMusic Cell Phone Announced

NOKIA PRESS RELEASE April 22, 2008 Nokia 5320 XpressMusic – Dynamic design, 3G social entertainment package Featuring a dynamic design with 3G social entertainment capabilities, the Nokia 5320 XpressMusic delivers exceptional music and web 2.0 access. With the innovative new voice-controlled Say and Play feature, consumers can merely say the name of a favorite artist or song to automatically play it. Offering an array of additional features, the Nokia 5320 XpressMusic device includes dedicated XpressMusic keys, a 3.5mm audio jack, up to 24 hours of playback time, an audio chip for hi-fi sound quality, extendable memory up to 8GB, HS-USB for fast music transfer and HSDPA for fast access to data. The full featured Internet browser, access to Ovi and Nokia Search 4.1 allow users to find and share media content and information with ease. In addition, dedicated N-Gage gaming keys and landscape view deliver a true gaming experience, while HSDPA provides fast access to N-Gage, which will be available for download. The Nokia 5320 XpressMusic is expected to begin shipping in the third quarter of 2008 with an estimated retail price of 220 EUR before taxes and subsidies.

Mobile Marketing Reaches for the Starz

The premium cable channel known as Starz is rolling out their first mobile marketing campaign to help promote their successful new original series called “Crash” using Zap2it’s expanded version of the “What’s On?” iPhone application.

Starz is among many cable and network television outlets eager to explore the progress of the “What’s On?” application as it expands its advertising opportunities to include the standard 480 x 55 and 320 x 55 banner units and interstitial units that takeover the mobile device’s screen as the app loads.

Kelly Bumann, VP of marketing at Starz, says “Mobile is a piece that we’re testing and learning candidly from. We like that’s not a completely crowded environment and we can design creative to appeal to people.”

For the Crash mobile marketing campaign, those who click the promotional screen for more information are taken to an external WAP page that offers a variety of pertinent info on the popular Starz series.

Zap2it, an entertainment Web site specializing in TV and film news, is a perfect fit for Starz which now specializes in both. Zap2it’s primary demographic is males and females between the ages of 18 and 45 – an appealing  factor that will certainly prompt other premium cable channels to explore the opportunities that Starz has already capitalized on.